Challenge:
Aviation innovator Jeppesen called upon Horizon and Peer360 to help them increase awareness of their pilot training products and their online store, JeppDirect.com, during their recent involvement at the EAA AirVenture 2010, the largest air show in North America.

Solution:
Using our strategic approach and methodology while collaborating closely with Jeppesen, Peer360 and Horizon used an array of innovative marketing tactics well-suited for our client.

Multi-channel, animated videos were created to communicate the interactive nature of Jeppesen's online training products and to provide an overview of JeppDirect.com, Jeppesen's online store.

We developed an interactive mobile campaign used to increase Jeppesen's list of opt in subscribers while branding Jeppesen outside of the show with downloadable mobile wallpapers and screensavers.

Jeppesen engaged Horizon's strategy team to lead their Facebook initiative. The EAA AirVenture 2010 was included in the launch of the JeppDirect facebook page and we developed the infrastructure of a promotion to build the page's fan base and opt-in list while working with the Jeppesen team on content and customer communications strategy.

Horizon and Peer360 Managed Services teams designed and deployed the monthly JeppDirect eNewsletter to encourage attendees to visit the Jeppesen tent as well as drive revenue on JeppDirect.com.

HMG also developed a WAP form to allow Jeppesen staff to capture contact information for lead generation while sending relevant information in real time, to each interested customer. A series of email communications were crafted for distribution and then tracked.

Result:
The Jeppesen campaigns surrounding the EAA AirVenture 2010 were a success! The videos were well received and the mobile campaigns generated new subscribers to Jeppesen's email and mobile opt-in lists. The JeppDirect facebook page has added a new level of customer communication for Jeppesen with over 2,000 "likers" within the first month of launch.

Challenge:
Chegg wanted to increase college textbook rentals and brand awareness to students and their parents.

Solution:
Using Horizon's integrated marketing tactics, we implemented a simple, clear and innovative strategy to increase awareness of Chegg and the value proposition for students (& parents). We created and deployed a multi-pronged marketing plan tied to an active database of enthused college students which relied heavily on viral messaging and social media tools. These Chegg Champions acted as brand ambassadors for Chegg, while earning some benefits for themselves at the same time.

Qualifying students received a unique code that they could share using the tools we provided and exclusive missions/advise. Each time their code was used, the student earned $5 per order and the person using the code received an additional 5% off their textbook rental and 1 tree was planted for every book rented.

Result:
The program currently has over 25k Chegg Champions from over 2.7k Colleges & Universities in the United States. Top Champs have earned over $15k in commissions and gained valuable hands-on marketing experience.

The program continues to evolve with exclusive Webinars, Facebook Groups, viral video messaging and guerilla marketing. Horizon provided supporting materials for this campaign including designing social media activities for students themselves to leverage by Email, Facebook, YouTube, Text Messaging and Twitter. Integrations were made with Chegg's corporate Facebook page and Twitter account. HMG created the CheggChampions.com website as well as email templates which were used by Peer360's WebLetter system to communicate tips and reminders to Chegg Champions and their friends. Horizon tracked and reported on the activities of students on the Chegg Champion's website, as well as analyzing the incoming conversions. This reporting included granular information such as which tools were being used most by students

Challenge:
Gerber Technology needed a way to get an abundance of sales leads to the right people at the right time.

Solution:
Peer360 used an integrated, robust sales tool, called WebProspector to capture leads in real time and distribute dynamic content to the right salesperson, as well as the sales manager. The information sent also included a tracking signal which notified the sales manager if and when the lead was accepted to enable tracking. The leads were automatically placed into tracking reports for exceptional reporting.

Result:
Increase in new customers, based on Peer360's ability to condense lead follow-up.

Peer360 also assists Gerber Covurn and Gerber Scientific Products with an array of Peer360 products.

Challenge:
Marriott Vacation Club had a concern with customer satisfaction and repeat customers at their properties internationally. That's where Horizon Marketing Group & Peer360 was able to assist. In conjunction with the Marriott Vacation Club it was determined that property managers were the ones that could have the most impact on how satisfied guests are with their stay.

Solution:
We created and maintained a comprehensive online customer satisfaction survey. The surveys were distributed worldwide in multiple languages and contained several "branches" depending on how customers answered. We built a robust reporting backend for Marriott executives to access critical performance data. Most importantly the reports were utilized by Marriott executives to determine property by property performance which was tied directly to the property managers compensation.

Result:
Although we cannot take credit for the improvement in satisfied customers seen by Marriott Vacation Club guests, there was a noticeable improvement in property scoring. Property managers saw the tools as a great way of determining their own personal successes and look forward to feedback reports as part of standard operation procedure.

Challenge
Our client needed a way to streamline communications between head office, franchisees and their advertising agencies as well as creating a more efficient method for managing their approval process for advertising and creative.

Solution
Horizon worked with all constituent groups to fully understand their needs, roles and challenges. We then designed and built an extranet application together with related workflow, messaging and communicational elements.

Result
A redesigned extranet solution incorporating a custom built approval process manager.

Challenge
Divide The Ride, a newly launched carpooling website for families, needed a way to keep busy parents informed of schedule changes no matter where they were. In addition parents needed a mobile communication system to inform them of any conflicts with their children's carpool calendar.

Solution
Using Handheld Communications, Divide The Ride enables parents to be alerted via email and text message of any changes to the carpool schedule.

Result
Parents are embracing the new website and praising its convenience. Many site the reliability of email and text message reminders as a primary reason for using the tool.

Challenge
Plaza Too, a high end shoe and accessories retailer headquartered in Larchmont, NY, called on Horizon Marketing Group to establish a search engine presence and improve tracking and reporting of customer conversions. The individual challenges of Plaza Too required a broad range of expertise and unique strategy development. When Plaza Too began its relationship with Horizon, the retailer had virtually no ranking in the search engines and faced significant challenges in the management of funds for an existing pay-per-click campaign. In addition, Horizon recognized the need for an improved website design to accompany Plaza Too's trendy and fashion-forward collections.

Solution
Horizon Marketing Group first looked at the client's pay-per-click strategy and redesigned their campaigns to target small markets, searching for specific items. After competitive analysis and analysis of the existing campaign, we found that using more specific, unique search terms proved more effective in reducing Plaza Too's cost per conversion.

Landing pages were then designed to compliment their pay-per-click campaigns and to also improve natural search rankings though the optimization of the visible content and META tags.

META tags were created for each individual product by assembling information from the product database dynamically.

In addition to providing front-end solutions, Horizon also successfully integrated the Plaza Too inventory system with Google Base via RSS to further enhancing online visibly.

The next piece of the Plaza Too puzzle was their website. As the client's most important marketing tool, Horizon created a more attractive design that matched their brand image and then restructured the layout and customer interface to lead visitors from start to finish through the sales process.

Result
Due to Horizon's creative and powerful solutions, the search engine ranking for Plaza Too jumped from non-existent to having thousands of top-ten rankings on major engines such as: Google, Yahoo, Ask, and MSN.

Horizon's successful roll-out of the new website with optimized landing pages gave Plaza Too the online presence necessary to capture the markets they need to attract.

Plaza Too experienced a 690% increase in its conversion rate October 2007 to July 2008. In addition, the cost/conversion in the same period decreased by 76%!

Plaza Too continues to utilize Horizon for all its integrated marketing needs in order to build relationships with and better serve their customers nationwide.