Brand Ambassador - Frequently Asked Questions

Q: If I can use the free social media tool bars and "Tell a Friend" programs, why should I consider developing a Brand Ambassador Program too?

A: Our Brand Ambassador Program energizes and extends the use of social media and viral marketing strategies to stimulate online and offline conversations, as well as organizes fan bases to drive and enhance consumer loyalty, expand relationships and generate online buzz.

Q: Don't the social media tool bars work?

 A: Yes, they do work as the first stage for customer engagement.  However, you'll usually find a bit of a longer lag time for generating loyalty with these tools. The Brand Ambassador Program typically leads to a more immediate and sustained exchange between the brand and its customer-base.

Q: What makes the Brand Ambassador Program different?

A: The primary difference between these approaches is that one is passive and the other is highly active and constantly stimulated. The Brand Ambassador Program helps you to create a non-paid, organized community that is passionate about your brand and encouraged (by incentives, in some cases) to say "good things" to their network of peers.

Q: What is a Brand Ambassador?

A:  Brand Ambassadors are a group of customers that are recruited from your customer base. They are enthusiastic and well-connected, and actively promote, recommend and refer your product or brand to their circle of influence, using online and offline tools and tactics. They are viewed by their peers as a credible, trusted source.

Q: Does the Brand Ambassador Program only work on a younger audience who "grew up" with the digital world and relies heavily on social media tools to communicate with their peers?  

A: Not necessarily.  Brand Ambassadors are typically people who like to act as the authority or the "maven" for almost any age group. Ambassadors are people who take great pleasure in sharing information to their connections of like-minded individuals. They like to be the ones who "heard it first" who others turn to for "what's new", "hot" or just plain "newsworthy".  We all have people in our lives that look and act like the description above. In some cases it is our own Mom or a friend's Mom.

Q: If people are already sharing information with their peers, why do we need to create a Brand Ambassador Program?

A: The Brand Ambassador Program enables you to control and supervise what is being said about your product or brand. We provide the Ambassadors with prewritten scripts and compelling information to ensure that the right information is being dispersed in the manner and tone that we deem appropriate.  We also give the Ambassadors a variety of ways to freely and easily share this information, along with the ability to modify the content to some degree.

Q: Once the Brand Ambassador Program is set-up and Ambassadors begin sharing information, does the program pretty much run by itself?

A: To ensure the best results, the driving force behind the Brand Ambassador Program is what we call "missions".  Our experience shows, that in order to get the best desired results, we need to continually spur activity by organizing clearly defined and measurable missions for the Ambassadors to participate in.

Q: What's a mission?

A: Missions are clearly defined activities and tasks we request - almost "require" the brand ambassador to engage in.

Q: Are all Brand Ambassadors driven by incentives?

A: No, not all.  Even when there is an incentive we are primarily trading on one's intrinsic need to be a purveyor of information. Ambassadors enjoy being the first to inform, while taking pleasure involving others. They truly enjoy sharing with their community, while it heightens their reputation within their peer network.

Q: How do we know if the Brand Ambassador Program is working?

A: We provide you with a secure online environment, complete with comprehensive reporting tools that assist all of us in monitoring and measuring the growth and success of the campaigns.